The turnover of graphics for retail web sites are relentless. The shelf-life of these campaigns is brief, to say the least, some, especially digital, lasting days never mind weeks.
Still got to put the effort in though! Sometimes its just nice to be able to stretch the creative muscles and have a little run out with these sorts of briefs. They keep you sharp.
Is it totally on brand? Well, not entirely. But it’s a good, strong effective piece produced and delivered over short time-span.