Brand identity and Guidelines • Campaign Identity • Museum exhibition branding
The award-winning ‘TheBeatles Story’ is the world’s largest permanent exhibition purely devoted to telling the story of The Beatles’ rise to fame.
With over 300,000 visitors a year, many from overseas, a bright and engaging identity was required.
Full brand identity refresh with brand guides for marketing campaign graphics and museum exhibition design pieces.
Clean, simple layouts with bright blocks of flat bright colour and type flow through both The Beatles Story communications literature and museum exhibition graphics.
Designed to offer fresh engaging layouts that complement, not compete, with the exhibition pieces themselves.
Located in the Fab Four’s hometown of Liverpool on the stunning UNESCO World heritage waterfront at the Albert Dock, The Beatles Story takes visitors on an immersive journey through the lives, times, culture and music of the world’s greatest band.