Haydock Park Racecourse
PURE RACING : FLAT OUT FUN
Summer Saturdays 2019 Events Campaign
Design for print • screen • large format
EXHILARATING FLAT RACING
A roaring atmosphere and top-class racing
Summer Saturday racing fixtures at Haydock Park Racecourse. Ten summer Saturdays to socialise. Ten sublime ways to experience a whole new race day that includes top-class sport, music and DJs.
A bright, lively campaign style with an emphasis on the enjoyment factor of the race goer. This brand campaign captures a fun-loving, summer audience who enjoy the thrill of the race and want to carry on the festivities into balmy summer evenings, in a great outdoor setting.
PUTTING THE SASS INTO SUMMER
The campaign creative uses traditional horse race imagery but puts a firm emphasis on the racegoers being the centre of focus and at the heart of the days racing event.
Each race day event over the Summer Saturday campaign has its own personality and feel, whether this is catered to the seasoned race goer, the style setter or first time fun seeker.
Original direction and group shot images by M&C Saatchi
Race images: John Grossick