Dare 2b

Season campaign designs for outdoor sportswear brand.

Exciting. Bold. Vibrant.

dare2b.com

Always a thrilling experience to be working with leading outdoor sportswear apparel brand Dare 2b on creative season campaign designs.

Working directly with the Dare 2b team across a range of campaign projects assisting on promotional and seasonal creative concept graphics for web, screen, social and print.

Dare 2b sets trends, innovates new technologies in order to create exciting outdoor performance apparel. On a mission to create and produce the best performing the best looking and best value sportswear on the planet. Enabling people to live fitter, more fun, more adrenaline packed lives through sport.

The season campaign designs for this leading outdoor sportswear brand are for Spring/Summer and Autumn/Winter ranges.

Dare 2b have a number of core product ranges for their outdoor sportswear which all require their own product brand styling and core vision for each season.

Stylish, clear, bold graphics with emphasis on the fabulous atmospheric product photography using typographic messaging interplay to create dynamic and exciting core visuals.

These season campaign concept designs need to reflect the spirit and passion of each range but still work within the Dare 2b brand style and ethos.

These graphics crackle with energy and must capture the moment and spirit of the event. The styling for these seasonal campaign concepts are always designed very much in the ‘now’ with abstract image feature crops and a contemporary use of typography and design.

This art direction is then taken and applied for in-store promotions, store window displays, the Dare 2b web site, and across social media, motion, printed Lookbooks and OOH.

Exciting, bold, vibrant.

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