I’ve been lucky enough to be working with top chef / nutritionist Ady Delaney over the past few weeks on the Eat Your Greens project. Promoting the benefits of healthy eating to young minds between the ages of four and ten can be a challenge and to do this we have developed a range of fun ‘veggie’ based characters. Beginning later this year through a balanced mix of stories and information packs these little chaps will aim to inform, entertain and inspire. When I began my research for this I found that traditional illustration methods whether hand-rendered or digital were not quite doing the characters any justice. These characters need to pack a punch if they are to hold the attention. I found that mix of photography and illustration gives the ‘Veggies’ the both attitude and personality to do this.